Top 7 AS I AM Products

Discover the UK's favourite as i am products, see how shoppers rate them, and learn where you can buy them across 15 supermarkets.

As I Am

Naturally Classic Collection Leave-In Conditioner 8oz

237ml

Where to buy

£6.60

£8.99

£12.49

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As I Am

Naturally Classic Collection Coconut Cowash 16oz

454g

What people say

51 reviews from 3 shops

“I love this product! I've been following the curly girl method for a couple of months and was quite nervous about just cowashing as have previously really struggled with greasy hair”

“This is an absolute brilliant product”

Where to buy

£9.98

£11.99

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As I Am

Naturally Classic Collection Double Butter Styling Cream 8oz

227g

Where to buy

£8.03

£12.99

£14.49

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As I Am

Naturally Classic Collection Curl Clarity Shampoo

237ml

What people say

17 reviews from 3 shops

“Love the as i am range”

Where to buy

£7.27

£9.99

£11.95

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As I Am

Naturally Hydration Elation Conditioner

227g

What people say

27 reviews from 2 shops

“I love this conditioner”

“Will definitely buy again”

Where to buy

£12.80

£12.99

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As I Am

Long & Luxe Curl Enhancing Smoothie

Where to buy

£11.40

£12.99

£17.49

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As I Am

Naturally Curling Styling Jelly

227g

What people say

16 reviews from 2 shops

“I love As I Am products”

“This product is the worst curl definition product I've tried”

Where to buy

£7.69

£9.99