Top 10 Serums

Discover the UK's favourite serums, see how shoppers rate them, and learn where you can buy them across 15 supermarkets.
1

What people say

1,112 reviews from 9 shops
“I love a serum before my Moisturiser as it seals in the moisture on my skin and makes a great base for makeup and this product is perfect! I will definitely be buying this again”
“I love this product only have tried one before but this one is so much better”

Where to buy

£10.28
£12.29
£15.99
+6
STORES
2

What people say

271 reviews from 4 shops
“I found this product really fantastic! It goes on beautifully and leaves your skin feeling soft and dewy and looking glowy and radiant”
“I love this product! It looks attractive in the bottle from the start with its tiny golden spheres suspended in the serum”

Where to buy

£10.96
£15.95
£15.99
+1
STORE
3

Where to buy

£8.95
£9.99
£20.00
4

What people say

223 reviews from 3 shops
“I love this product! It leaves your skin looking bright and just feeling amazing! It haha strange smell at first but you get used to it! Also don't layer up too many products with the vitamin c as it leaves a residue on application”
“Love this serum !!! Smells like oranges and goes on so smoothly! Skins feels nice and fresh and clear”

Where to buy

£7.50
£8.00
£16.50
5

What people say

602 reviews from 2 shops
“Love also that it helps to strengthen my daily skin barrier function which gets so damaged during my usual days being out in the sun **This review was created through an educational promotional event hosted between the brand and beauty experts”
“This is a lovely serum! It absorbs beautifully and leaves your skin feeling super hydrated”

Where to buy

£12.99
£13.99
6

Where to buy

£6.95
7

What people say

102 reviews from 5 shops
“This is a great little addition to your daily routine”
“Love Nuutrogena and this particular line is magical”

Where to buy

£11.19
£11.99
£13.33
+2
STORES
8

What people say

14,692 reviews from 7 shops
“I love play products they leave my skin feeling clean clear and wonderful”
“This product is used daily by a couple of members of my family on their face and they are very happy with the results that the vitamin serum gives them”

Where to buy

£8.24
£10.99
£13.50
+4
STORES
9

What people say

105 reviews from 2 shops
“This is a great product! A little expensive for me”
“This product is the absolute holy grail! Skin is plump and glowing”

Where to buy

£13.99
£21.60
10

What people say

645 reviews from 5 shops
“Very good quality product which left my skin feeling smooth and all round great”
“I found this hydrating hyaluronic acid amazing it was light and creamy and repaired my sons hands from the cracking that was caused by over washing and not drying them properly”

Where to buy

£4.99
£18.40
£23.00
+2
STORES
11

What people say

5,641 reviews from 3 shops
“This is amazing!! Inexpensive and great quality! My skin feels amazing after I use-so soft and smooth! I use this at night and sleep with it on and when I wake up my skin feels refreshed and hydrated!”
“This is great for my nigh routine or for before makeup this is absorbent and a little sticky product that does wonders to the skin”

Where to buy

£12.00
£12.00
£16.98
12

Where to buy

£12.00
£12.00
13

What people say

1,080 reviews from 7 shops
“I love the size of the product can be easily added to make up back the dropper picks up enough product to cover the whole fave with liberal content applied at night an in the morning my skin felt refreshing an brand new”
“I love using Hyaluronic Aloe Replumping Super Serum! It has left my skin lovely and smooth”

Where to buy

£6.49
£8.65
£8.66
+4
STORES
14

What people say

1,011 reviews from 3 shops
“I love using hyaluronic acid in my skincare routine! I found out that the best way to maximize it is to use it right after washing your face right before it completely dries up and put it first before anything else!!! I love how this makes my skin so hydrated and plump looking without looking greasy or oily”
“I love how it feels”

Where to buy

£6.30
£8.90
£9.00
15

What people say

748 reviews from 3 shops
“I found this serum to have a lovely texture and scent not sticky dried quickly and left my skin feeling moist and soft”
“This is a beautiful lightweight serum that blends easily into the skin and leaves my skin feeling super smooth”

Where to buy

£15.00
£41.40
£55.80
16

What people say

1,106 reviews from 9 shops
“I love how it isn't heavy on my skin and doesn't leave it feeling oily while still feeling hydrated which is a rare find”
“I love that this is an affordable hyaluronic acid serum! It's hydrating and makes my skin texture feel smoother and it is super lightweight on the skin”

Where to buy

£5.36
£6.65
£7.69
+6
STORES
17

What people say

710 reviews from 2 shops
“I love how much brighter my skin looks while wearing Super-C Retinol Brighten & Correct Serum You won't be disappointed”
“Love this product! I have tried other Vitamin C serums and they do not compare! My skin feels great and looks brighter!”

Where to buy

£32.50
£50.93
18

What people say

453 reviews from 3 shops
“I love the fact that this product is available at local drug stores and retail stores because I love it! I love the easy of the product dispense in the packaging design”
“They are great! They make my skin feel like they've had a facial! Over the past week of trying this serum”

Where to buy

£16.49
£19.99
£34.95
19

Where to buy

£26.00
£29.00
£29.00
20

Where to buy

£12.00
£18.02
£25.00
Face Serums
Vitamin C Serums
Skincare Items
Retinol Serums
Skin Care