Top 10 Softeners

Discover the UK's favourite softeners, see how shoppers rate them, and learn where you can buy them across 15 supermarkets.
1

What people say

70 reviews from 4 shops
“Love this it smells absolutely beautiful lasts long on your washing you can smell it through the whole house when the washing is drying”
“This is just as good as the other Comfort varieties for softening my laundry but the smell is much more subtle and smells fresh”

Where to buy

£2.50
£3.00
£3.75
+1
STORE
2

What people say

148 reviews from 3 shops
“Love this conditioner leaves clothes soft and smelling lovely for a long time and is has the most amazing scent if you like fresh fruity and sweet! This one”
“This is a fantastic product! I've been using this fabric conditioner for a number of weeks now and it's left my clothes smelling great and feeling soft”

Where to buy

£1.99
£2.00
£3.00
3

What people say

277 reviews from 8 shops
“I love the fruity fresh scent and it really does linger afterwards so clothes and bedding smell nicer for longer”
“I love this it smells absolutely amazing and my clothes feel softer and smell fresh for a long time”

Where to buy

£2.50
£3.00
£3.25
+5
STORES
4

What people say

593 reviews from 6 shops
“I love Comfort! And I love their new 'blended by perfume experts range' I have tried a few but hadn't got around to trying the 'Strawberry & Lily' scent”
“This is the first time trying this particular one and i must say i am impressed”

Where to buy

£1.99
£2.00
£2.00
+3
STORES
5

What people say

850 reviews from 6 shops
“I love the feel of soft things next to me and my did my clothes feel soft and luxurious I couldn't believe how fresh they smelt and how super soft they felt an the freshness lasted a long time I will be getting this again and telling all my friends and family about it and how nice it is thank you”
“I love this & so does my super sensitive daughters”

Where to buy

£4.00
£4.75
£4.75
+3
STORES
6

What people say

1,982 reviews from 6 shops
“Love this product My absolute favourite for all my laundry The fragrance is discreet so keeps the softness as a priority The linen is always lovely to sleep under especially when freshly used Great product and such good value in the larger pack size”
“This is gorgeous smells amazing clothes so soft and clean and perfect on my children's sensitive skin”

Where to buy

£4.24
£4.25
£4.75
+3
STORES
7

What people say

124 reviews from 5 shops
“Love it smells delicious”
“I love the Smell and Softness of Comfort”

Where to buy

£3.00
£4.50
£5.00
+2
STORES
8

Where to buy

£6.00
£6.50
9

Where to buy

£3.00
£3.50
£3.50
+1
STORE
10

Where to buy

£3.00
£3.50
£3.50
+1
STORE
11

Where to buy

£4.25
£4.75
£6.50
+2
STORES
12

What people say

162 reviews from 3 shops
“I have to say that this fabric conditioner smells absolutely beautiful! My clothes come out feeling so soft and smelling so fresh! And the bottle is so big I couldn't believe the size and it looks so pretty!”
“I love that you only need a small dose and that the bottle is made of 100% recycled plastic”

Where to buy

£4.00
£5.00
£6.00
13

Where to buy

£3.99
£4.00
£4.00
+1
STORE
14

Where to buy

£2.50
£3.00
£3.00
+3
STORES
15

What people say

493 reviews from 9 shops
“I love sandalwood so it's perfect for just that something a little bit different”
“this is my favourite fabric softner ive ever used so fresh and full of fragrence i loveit the scent stays for days too was asked what perfume i had on no itchy and lasts a while too really happy and i love it x”

Where to buy

£2.50
£3.00
£3.25
+6
STORES
16

What people say

396 reviews from 8 shops
“i think this comfort sunshiny days fabric softner is a real hit ive never used before but will deff be on my shopping list from now on the smell and softness is amazing also i dried my washing on a maiden indoors as weather was rubbish and my whole room is filled with this lush smell”
“This is a great big bottle which is perfect for our large family”

Where to buy

£3.99
£4.00
£4.00
+5
STORES
17

What people say

2,967 reviews from 3 shops
“I think this scent has a little bit of a perfumey vibe too which people have commented on when I haven't been wearing any!! This paired up with the bold gel is an absolute dream and I think the lenor is such good value for money”
“Love this fabric softer it is 1 of my favorites leaves my clothes feeling super soft and smells great!!”

Where to buy

£2.00
£2.75
£3.00
18

Where to buy

£3.00
£3.25
£3.50
+1
STORE
19

Where to buy

£2.50
£2.50
£3.00
+4
STORES
20

Where to buy

£8.00
£8.00
£10.73
Fabric Conditioners
Fabric Softeners
Conditioners