Top 10 Softies

Discover the UK's favourite softies, see how shoppers rate them, and learn where you can buy them across 15 supermarkets.
1

What people say

145 reviews from 8 shops
“These are great for getting extra vits into a fussy eater! My 9 year old has been taking these daily for the last 3 years”
“I love knowing that they're healthier for having the extra vitamins”

Where to buy

£7.89
£10.00
£10.00
+5
STORES
2

Where to buy

£5.50
£6.20
£7.99
3

What people say

9 reviews from 5 shops
“These taste good and are good for you too”

Where to buy

£4.95
£4.99
£5.00
+2
STORES
4

What people say

6 reviews from 4 shops
“Very happy”

Where to buy

£2.99
£6.00
£6.00
+1
STORE
5

What people say

135 reviews from 2 shops
“This is totally useless”

Where to buy

£4.99
£7.50
6

Where to buy

£9.99
£9.99
£10.00
+4
STORES
7

What people say

10 reviews from 8 shops
“These are approved by my teen son who is fussy with strong flavour and texture”

Where to buy

£5.28
£6.00
£6.00
+4
STORES
8

What people say

26 reviews from 3 shops
“Very fishy smell and flavour like cod-liver oil”

Where to buy

£5.75
£6.00
£6.30
9

What people say

4 reviews from 3 shops
“These vitamins are a good solution for my dairy-allergic but otherwise healthy child because they supplement precisely what she needs: calcium and Vit D”

Where to buy

£5.79
£6.00
£9.99
10

What people say

47 reviews from 6 shops
“The taste is not too sweet and I love how hes getting the most needed vitamin D and Calcium - especially as he doesn't like to drink milk or eat cheese”
“These chewable tablets are a great way to encourage kids to take vitamins”

Where to buy

£3.59
£5.00
£5.45
+3
STORES
11

What people say

10 reviews from 3 shops
“These are very popular with the little people because they taste like sweeties”
“These vitamins are not vegetarian”

Where to buy

£4.99
£6.00
£7.50
12
13

Where to buy

£6.20
£6.30
14

What people say

925 reviews from 6 shops
“They are also easily digestible since she has to stick with single proteins and natural non processed foods”
“These treats are great for my puppy he is loving them”

Where to buy

£1.85
£2.00
£2.00
+3
STORES
15

What people say

70 reviews from 3 shops
“They are a bit more expensive than the usual treats we buy but consider it could be worth it for a healthier diet”
“They are soft and crumbly so my dog made a mess but then she hoovered everything up eventually”

Where to buy

£1.85
£2.00
£2.60
16

What people say

107 reviews from 5 shops
“These are reasonably large (about the size of a fifty pence piece) but easy to break into quarters”
“They are so soft you can break them in half which is handy as they're quite big to have as a treat”

Where to buy

£2.00
£2.00
£2.00
+2
STORES
17

Where to buy

£12.50
£12.50
£12.50
+2
STORES
18

Where to buy

£12.50
£12.50
£12.50
+2
STORES
19

Where to buy

£12.50
£12.50
£12.50
+1
STORE
20

Where to buy

£5.25
£7.57
Vitamins
Multivitamins
Gummies
Dog Treats
Chews
Vitamin C Gummies
Vitamin Ds
Vitamin Gummies
Treats
Snacks
Biscuits
Bags
Body Butters
Moisturisers
Body Creams
Creams