| 28 Products | Feb 2024 | Feb 2025 | Change |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.80 | £3.51 | + £0.71 25.4% increase |
| | £3.40 | £7.43 | + £4.03 118.5% increase |
| | £2.49 | £5.35 | + £2.86 116.6% increase |
| | £2.50 | £2.50 | £0.00 81.8% increase |
| | £2.50 | £2.49 | - £0.01 63.2% decrease |
| | £4.20 | £4.20 | £0.00 45.4% increase |
| | £2.50 | £2.75 | + £0.25 40.6% increase |
| | £2.49 | £2.49 | £0.00 35.5% increase |
| | £2.65 | £2.85 | + £0.20 32.4% increase |
| | £2.50 | £2.49 | - £0.01 29.3% decrease |
| | £2.75 | £2.50 | - £0.25 25.4% decrease |
| Colgate Multi Protect Toothpaste (75ml) | £3.76 | £3.73 | - £0.03 -0.8% decrease |
| | £5.50 | £3.00 | - £2.50 -45.5% decrease |
| | £4.50 | £4.50 | £0.00 -25% increase |
| | £6.00 | £6.00 | £0.00 -15.6% increase |
| | £2.50 | £3.00 | + £0.50 -10.8% increase |
| | £2.50 | £2.50 | £0.00 -9.5% increase |
| | £3.75 | £4.95 | + £1.20 -3.4% increase |
| | £3.89 | £3.89 | £0.00 -2.7% increase |
| | £2.49 | £2.99 | + £0.50 -1% increase |
| | £2.50 | £2.50 | £0.00 -1.1% increase |
| | £4.00 | £4.00 | £0.00 -0.8% increase |
| Colgate Sensitive Instant Enamel Repair Toothpaste (75ml) | £3.24 | £3.57 | + £0.33 10.2% increase |
| | £2.49 | £2.99 | + £0.50 20.1% increase |
| | £5.50 | £3.00 | - £2.50 -25% decrease |
| | £2.40 | £2.40 | £0.00 -19.1% increase |
| | £2.50 | £2.50 | £0.00 -15.5% increase |
| | £1.39 | £5.85 | + £4.46 17.1% increase |
| | £2.50 | £3.00 | + £0.50 17.5% increase |
| | £3.80 | £3.80 | £0.00 14.3% increase |
| | £2.50 | £2.50 | £0.00 12.8% increase |
| | £6.08 | £6.08 | £0.00 10.2% increase |
| Colgate Sensitive Instant Relief Whitening Toothpaste (75ml) | £3.51 | £3.99 | + £0.48 13.7% increase |
| | £6.00 | £6.00 | £0.00 No change |
| | £3.20 | £3.20 | £0.00 No change |
| | £5.50 | £3.00 | - £2.50 -16.9% decrease |
| | £2.50 | £2.50 | £0.00 -14.4% increase |
| | £2.50 | £3.00 | + £0.50 -10.2% increase |
| | £2.99 | £5.99 | + £3.00 4.5% increase |
| | £3.98 | £7.29 | + £3.31 16.3% increase |
| | £2.50 | £2.50 | £0.00 14.8% increase |
| | £2.40 | £2.40 | £0.00 13.7% increase |
| Oral-B Sensitivity & Gum Calm Original Toothpaste (75ml) | £4.24 | £3.83 | - £0.41 -9.7% decrease |
| | £5.00 | £2.50 | - £2.50 -50% decrease |
| | £2.50 | £2.50 | £0.00 -33.3% increase |
| | £3.75 | £2.38 | - £1.37 -34.4% decrease |
| | £2.50 | £2.50 | £0.00 -28.2% increase |
| | £4.50 | £4.50 | £0.00 -21.1% increase |
| | £5.00 | £5.00 | £0.00 -16.8% increase |
| | £6.44 | £6.99 | + £0.55 -11.1% increase |
| | £4.24 | £4.24 | £0.00 -9.7% increase |
| Oral-B Pro-Expert Sensitive & Gentle Whitening Toothpaste (75ml) | £8.26 | £7.98 | - £0.28 -3.4% decrease |
| | £2.20 | £3.50 | + £1.30 59.1% increase |
| | £4.50 | £2.25 | - £2.25 -14% decrease |
| | £2.25 | £2.25 | £0.00 -10.4% increase |
| | £6.05 | £6.05 | £0.00 -6.4% increase |
| | £35.90 | £35.90 | £0.00 -1.9% increase |
| | £4.50 | £3.50 | - £1.00 -3.5% decrease |
| | £2.39 | £2.39 | £0.00 -3.4% increase |
| Oral-B Gum & Enamel Repair Original Toothpaste (75ml) | £4.03 | £3.82 | - £0.21 -5.2% decrease |
| | £4.50 | £2.50 | - £2.00 -44.4% decrease |
| | £2.50 | £2.50 | £0.00 -28.6% increase |
| | £2.50 | £4.50 | + £2.00 No change |
| | £2.50 | £3.75 | + £1.25 10.3% increase |
| | £2.50 | £2.50 | £0.00 8.6% increase |
| | £5.00 | £5.00 | £0.00 6.5% increase |
| | £8.72 | £6.00 | - £2.72 -5.2% decrease |
| Colgate Sensitive with Sensifoam Whitening Toothpaste (75ml) | £3.70 | £3.91 | + £0.21 5.7% increase |
| | £4.00 | £4.00 | £0.00 No change |
| | £4.40 | £4.40 | £0.00 No change |
| | £2.00 | £2.50 | + £0.50 4.6% increase |
| | £2.00 | £2.50 | + £0.50 8.1% increase |
| | £9.99 | £9.99 | £0.00 4.5% increase |
| | £2.00 | £2.50 | + £0.50 6.1% increase |
| | £1.50 | £1.50 | £0.00 5.7% increase |
| Colgate Sensitive Pro-Relief Toothpaste (75ml) | £2.69 | £2.69 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £3.72 | £3.72 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| | £1.89 | £1.89 | £0.00 No change |
| Colgate Nature IQ Enamel Repair Sensitive Toothpaste (75ml) | £5.75 | £5.75 | £0.00 No change |
| | £8.99 | £8.99 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| | £12.99 | £12.99 | £0.00 No change |
