| 100 Products | Apr 2024 | Apr 2025 | Change |
| Colgate Triple Action Toothpaste (100ml) | £1.10 | £1.10 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.99 | £0.99 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.83 | £0.83 | £0.00 No change |
| | £1.20 | £1.20 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £1.20 | £1.20 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| Aquafresh Little Teeth Kids Toothpaste 3-5 Years (75ml) | £2.53 | £2.69 | + £0.16 6.3% increase |
| | £1.50 | £2.20 | + £0.70 46.7% increase |
| | £1.65 | £2.20 | + £0.55 39.2% increase |
| | £1.50 | £1.89 | + £0.39 35.5% increase |
| | £2.50 | £2.50 | £0.00 22.9% increase |
| | £2.20 | £2.20 | £0.00 17.6% increase |
| | £2.20 | £2.20 | £0.00 14% increase |
| | £2.30 | £2.30 | £0.00 11.6% increase |
| | £8.99 | £8.99 | £0.00 7% increase |
| | £2.03 | £2.20 | + £0.17 7.2% increase |
| | £1.69 | £1.69 | £0.00 6.8% increase |
| | £1.25 | £1.25 | £0.00 6.3% increase |
| Colgate Max White One Whitening Toothpaste (75ml) | £3.25 | £3.41 | + £0.16 4.9% increase |
| | £6.00 | £3.00 | - £3.00 -50% decrease |
| | £4.51 | £4.39 | - £0.12 -29.7% decrease |
| | £3.80 | £6.00 | + £2.20 -6.5% increase |
| | £3.99 | £6.29 | + £2.30 7.4% increase |
| | £1.89 | £1.89 | £0.00 6.7% increase |
| | £2.49 | £3.00 | + £0.51 8.5% increase |
| | £2.00 | £2.00 | £0.00 7.6% increase |
| | £2.29 | £2.29 | £0.00 7.1% increase |
| | £3.00 | £2.75 | - £0.25 5.4% decrease |
| | £2.49 | £2.49 | £0.00 4.9% increase |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.79 | £3.34 | + £0.55 19.7% increase |
| | £3.40 | £7.43 | + £4.03 118.5% increase |
| | £2.49 | £2.49 | £0.00 68.1% increase |
| | £2.50 | £2.87 | + £0.37 52.1% increase |
| | £2.50 | £2.49 | - £0.01 40.4% decrease |
| | £4.20 | £4.20 | £0.00 29.1% increase |
| | £2.49 | £2.75 | + £0.26 26.6% increase |
| | £2.48 | £2.75 | + £0.27 24.4% increase |
| | £2.65 | £2.90 | + £0.25 22.9% increase |
| | £2.48 | £2.75 | + £0.27 21.4% increase |
| | £2.75 | £2.75 | £0.00 19.7% increase |
| Sensodyne Pronamel Gentle Whitening Toothpaste (75ml) | £4.00 | £4.21 | + £0.21 5.3% increase |
| | £4.50 | £4.46 | - £0.04 -0.9% decrease |
| | £2.25 | £4.50 | + £2.25 32.5% increase |
| | £2.50 | £2.50 | £0.00 24% increase |
| | £4.40 | £5.25 | + £0.85 22.6% increase |
| | £5.00 | £5.00 | £0.00 16.4% increase |
| | £6.29 | £2.50 | - £3.79 -2.9% decrease |
| | £4.50 | £5.00 | + £0.50 -1% increase |
| | £3.60 | £5.90 | + £2.30 6.3% increase |
| | £4.00 | £4.00 | £0.00 5.6% increase |
| | £2.99 | £2.99 | £0.00 5.3% increase |
| Colgate Multi Protect Toothpaste (75ml) | £3.68 | £3.73 | + £0.05 1.4% increase |
| | £3.00 | £3.00 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
| | £6.00 | £6.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| | £4.95 | £4.95 | £0.00 No change |
| | £3.89 | £3.89 | £0.00 No change |
| | £2.49 | £2.99 | + £0.50 1.6% increase |
| | £2.50 | £2.50 | £0.00 1.4% increase |
| | £4.00 | £4.00 | £0.00 1.4% increase |
| Corsodyl Complete Protection Gum Care Toothpaste for Healthy Gums Extra Fresh (75ml) | £4.30 | £4.46 | + £0.16 3.7% increase |
| | £3.00 | £3.50 | + £0.50 16.7% increase |
| | £7.29 | £8.79 | + £1.50 19.4% increase |
| | £5.00 | £3.48 | - £1.52 3.1% decrease |
| | £3.00 | £5.00 | + £2.00 13.6% increase |
| | £5.00 | £3.50 | - £1.50 4.1% decrease |
| | £3.15 | £5.25 | + £2.10 11.6% increase |
| | £4.75 | £4.20 | - £0.55 8.1% decrease |
| | £5.35 | £5.35 | £0.00 6.8% increase |
| | £4.50 | £3.48 | - £1.02 3.7% decrease |
| | £2.00 | £2.00 | £0.00 3.7% increase |
| Oral-B Pro-Expert Professional Protection Clean Mint Toothpaste (75ml) | £8.37 | £7.37 | - £1.00 -11.9% decrease |
| | £12.40 | £4.00 | - £8.40 -67.7% decrease |
| | £3.50 | £3.50 | £0.00 -52.8% increase |
| | £4.25 | £4.25 | £0.00 -41.7% increase |
| | £4.00 | £2.10 | - £1.90 -42.7% decrease |
| | £6.49 | £6.83 | + £0.34 -32.5% increase |
| | £2.30 | £2.30 | £0.00 -30.2% increase |
| | £42.97 | £42.97 | £0.00 -13.1% increase |
| | £1.99 | £1.99 | £0.00 -12.8% increase |
| | £2.30 | £2.30 | £0.00 -12.5% increase |
| | £3.50 | £3.50 | £0.00 -11.9% increase |
| Colgate Advanced White Whitening Toothpaste (125ml) | £3.90 | £4.22 | + £0.32 8.2% increase |
| | £5.00 | £5.00 | £0.00 No change |
| | £2.50 | £5.98 | + £3.48 46.4% increase |
| | £4.50 | £6.00 | + £1.50 41.5% increase |
| | £2.50 | £3.00 | + £0.50 37.7% increase |
| | £3.30 | £3.00 | - £0.30 29.2% decrease |
| | £5.00 | £5.00 | £0.00 22.6% increase |
| | £4.74 | £5.61 | + £0.87 22.1% increase |
| | £6.99 | £4.15 | - £2.84 9.3% decrease |
| | £2.49 | £2.49 | £0.00 8.8% increase |
| | £1.99 | £1.99 | £0.00 8.2% increase |
| Aquafresh Milk Teeth Baby Toothpaste 0-2 Years Fluoride for Kids (50ml) | £1.49 | £1.67 | + £0.18 12.1% increase |
| | £1.70 | £1.69 | - £0.01 -0.6% decrease |
| | £1.70 | £1.70 | £0.00 No change |
| | £1.20 | £1.70 | + £0.50 11.1% increase |
| | £1.70 | £1.70 | £0.00 7.6% increase |
| | £1.70 | £1.70 | £0.00 6.2% increase |
| | £1.80 | £1.80 | £0.00 5.5% increase |
| | £0.99 | £0.99 | £0.00 4.5% increase |
| | £1.12 | £2.45 | + £1.33 15.4% increase |
| | £1.70 | £1.70 | £0.00 13.2% increase |
| | £1.25 | £1.25 | £0.00 12.1% increase |
