| 100 Products | Feb 2024 | Feb 2025 | Change |
| Colgate Triple Action Toothpaste (100ml) | £1.10 | £1.10 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.99 | £0.99 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.83 | £0.83 | £0.00 No change |
| | £1.20 | £1.20 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £1.20 | £1.20 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| Aquafresh Little Teeth Kids Toothpaste 3-5 Years (75ml) | £2.58 | £2.57 | - £0.01 -0.4% decrease |
| | £2.20 | £2.20 | £0.00 No change |
| | £1.65 | £1.38 | - £0.27 -7.3% decrease |
| | £1.50 | £1.38 | - £0.12 -7.3% decrease |
| | £2.50 | £2.50 | £0.00 -4.6% increase |
| | £2.20 | £2.20 | £0.00 -4% increase |
| | £2.20 | £2.20 | £0.00 -2.9% increase |
| | £2.30 | £2.30 | £0.00 -2.9% increase |
| | £8.99 | £8.99 | £0.00 -1.7% increase |
| | £1.85 | £2.20 | + £0.35 No change |
| | £1.69 | £1.69 | £0.00 -0.4% increase |
| | £1.25 | £1.25 | £0.00 -0.4% increase |
| Colgate Max White One Whitening Toothpaste (75ml) | £3.02 | £3.30 | + £0.28 9.3% increase |
| | £6.00 | £3.00 | - £3.00 -50% decrease |
| | £2.49 | £3.00 | + £0.51 -29.4% increase |
| | £3.80 | £6.00 | + £2.20 -2.4% increase |
| | £3.99 | £6.29 | + £2.30 12.3% increase |
| | £1.89 | £1.89 | £0.00 11.3% increase |
| | £2.49 | £3.00 | + £0.51 12.2% increase |
| | £2.00 | £2.00 | £0.00 11.1% increase |
| | £2.29 | £2.29 | £0.00 9.9% increase |
| | £2.75 | £3.00 | + £0.25 10.1% increase |
| | £2.49 | £2.49 | £0.00 9.3% increase |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.80 | £3.51 | + £0.71 25.4% increase |
| | £3.40 | £7.43 | + £4.03 118.5% increase |
| | £2.49 | £5.35 | + £2.86 116.6% increase |
| | £2.50 | £2.50 | £0.00 81.8% increase |
| | £2.50 | £2.49 | - £0.01 63.2% decrease |
| | £4.20 | £4.20 | £0.00 45.4% increase |
| | £2.50 | £2.75 | + £0.25 40.6% increase |
| | £2.49 | £2.49 | £0.00 35.5% increase |
| | £2.65 | £2.85 | + £0.20 32.4% increase |
| | £2.50 | £2.49 | - £0.01 29.3% decrease |
| | £2.75 | £2.50 | - £0.25 25.4% decrease |
| Sensodyne Pronamel Gentle Whitening Toothpaste (75ml) | £4.29 | £4.51 | + £0.22 5.1% increase |
| | £4.50 | £2.33 | - £2.17 -48.2% decrease |
| | £2.25 | £4.50 | + £2.25 1.2% increase |
| | £4.75 | £5.00 | + £0.25 2.9% increase |
| | £5.03 | £5.25 | + £0.22 3.4% increase |
| | £5.00 | £5.00 | £0.00 2.6% increase |
| | £6.29 | £6.58 | + £0.29 3% increase |
| | £4.50 | £4.50 | £0.00 2.6% increase |
| | £3.54 | £4.97 | + £1.43 6.5% increase |
| | £4.00 | £4.00 | £0.00 5.6% increase |
| | £2.99 | £2.99 | £0.00 5.1% increase |
| Colgate Multi Protect Toothpaste (75ml) | £3.76 | £3.73 | - £0.03 -0.8% decrease |
| | £5.50 | £3.00 | - £2.50 -45.5% decrease |
| | £4.50 | £4.50 | £0.00 -25% increase |
| | £6.00 | £6.00 | £0.00 -15.6% increase |
| | £2.50 | £3.00 | + £0.50 -10.8% increase |
| | £2.50 | £2.50 | £0.00 -9.5% increase |
| | £3.75 | £4.95 | + £1.20 -3.4% increase |
| | £3.89 | £3.89 | £0.00 -2.7% increase |
| | £2.49 | £2.99 | + £0.50 -1% increase |
| | £2.50 | £2.50 | £0.00 -1.1% increase |
| | £4.00 | £4.00 | £0.00 -0.8% increase |
| Corsodyl Complete Protection Gum Care Toothpaste for Healthy Gums Extra Fresh (75ml) | £4.60 | £3.93 | - £0.67 -14.6% decrease |
| | £5.00 | £5.00 | £0.00 No change |
| | £7.99 | £4.29 | - £3.70 -28.5% decrease |
| | £5.00 | £2.84 | - £2.16 -32.7% decrease |
| | £3.00 | £5.00 | + £2.00 -18.5% increase |
| | £5.00 | £5.00 | £0.00 -14.8% increase |
| | £3.15 | £3.50 | + £0.35 -12.1% increase |
| | £5.00 | £3.50 | - £1.50 -14.8% decrease |
| | £5.35 | £5.35 | £0.00 -12.8% increase |
| | £4.50 | £2.84 | - £1.66 -15.1% decrease |
| | £2.00 | £2.00 | £0.00 -14.6% increase |
| Oral-B Pro-Expert Professional Protection Clean Mint Toothpaste (75ml) | £9.50 | £7.37 | - £2.13 -22.4% decrease |
| | £25.00 | £4.00 | - £21.00 -84% decrease |
| | £2.20 | £3.50 | + £1.30 -72.4% increase |
| | £4.25 | £4.25 | £0.00 -62.6% increase |
| | £4.00 | £2.10 | - £1.90 -60.9% decrease |
| | £6.49 | £6.83 | + £0.34 -50.7% increase |
| | £2.30 | £2.30 | £0.00 -48% increase |
| | £42.97 | £42.97 | £0.00 -24.4% increase |
| | £1.99 | £1.99 | £0.00 -23.9% increase |
| | £2.30 | £2.30 | £0.00 -23.3% increase |
| | £3.50 | £3.50 | £0.00 -22.4% increase |
| Colgate Advanced White Whitening Toothpaste (125ml) | £3.90 | £3.95 | + £0.05 1.3% increase |
| | £5.00 | £5.00 | £0.00 No change |
| | £2.50 | £5.00 | + £2.50 33.3% increase |
| | £4.50 | £6.00 | + £1.50 33.3% increase |
| | £2.50 | £2.50 | £0.00 27.5% increase |
| | £3.30 | £2.50 | - £0.80 18% decrease |
| | £5.00 | £5.00 | £0.00 13.9% increase |
| | £4.74 | £4.75 | + £0.01 11.7% increase |
| | £6.99 | £4.22 | - £2.77 1.2% decrease |
| | £2.49 | £2.49 | £0.00 1.2% increase |
| | £1.99 | £1.99 | £0.00 1.3% increase |
| Aquafresh Milk Teeth Baby Toothpaste 0-2 Years Fluoride for Kids (50ml) | £1.42 | £1.67 | + £0.25 17.6% increase |
| | £1.06 | £1.70 | + £0.64 60.4% increase |
| | £1.70 | £1.70 | £0.00 23.2% increase |
| | £1.20 | £1.70 | + £0.50 28.8% increase |
| | £1.70 | £1.70 | £0.00 19.7% increase |
| | £1.70 | £1.70 | £0.00 15.6% increase |
| | £1.80 | £1.80 | £0.00 12.4% increase |
| | £0.99 | £0.99 | £0.00 11% increase |
| | £1.12 | £2.45 | + £1.33 22% increase |
| | £1.70 | £1.70 | £0.00 19.4% increase |
| | £1.25 | £1.25 | £0.00 17.6% increase |
