| 17 Products | Feb 2024 | Feb 2025 | Change |
| Oral-B Pro-Expert Sensitive & Gentle Whitening Toothpaste (75ml) | £2.25 | £2.25 | £0.00 No change |
| | £2.25 | £2.25 | £0.00 No change |
| Colgate Sensitive Instant Enamel Repair Toothpaste (75ml) | £2.50 | £3.00 | + £0.50 20% increase |
| | £2.50 | £3.00 | + £0.50 20% increase |
| Colgate Sensitive Multi Protection Toothpaste (75ml) | £2.00 | £2.50 | + £0.50 25% increase |
| | £2.00 | £2.50 | + £0.50 25% increase |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Colgate Multi Protect Toothpaste (75ml) | £2.50 | £3.00 | + £0.50 20% increase |
| | £2.50 | £3.00 | + £0.50 20% increase |
| Colgate Sensitive Instant Relief Repair & Prevent Toothpaste (75ml) | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| Oral-B Gum & Enamel Repair Original Toothpaste (75ml) | £2.50 | £3.75 | + £1.25 50% increase |
| | £2.50 | £3.75 | + £1.25 50% increase |
| Colgate Sensitive Pro-Relief Toothpaste (75ml) | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| Arm & Hammer Enamel Care Sensitive Toothpaste () | £3.00 | £3.00 | £0.00 No change |
| | £3.00 | £3.00 | £0.00 No change |
| Colgate Sensitive with Sensifoam Whitening Toothpaste (75ml) | £2.00 | £2.50 | + £0.50 25% increase |
| | £2.00 | £2.50 | + £0.50 25% increase |
