| 13 Products | Oct 2023 | Oct 2024 | Change |
| Oral-B Pro-Expert Sensitive & Gentle Whitening Toothpaste (75ml) | £4.50 | £3.00 | - £1.50 -33.3% decrease |
| | £4.50 | £3.00 | - £1.50 -33.3% decrease |
| Colgate Sensitive Instant Enamel Repair Toothpaste () | £3.80 | £3.80 | £0.00 No change |
| | £3.80 | £3.80 | £0.00 No change |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.65 | £2.65 | £0.00 No change |
| | £2.65 | £2.65 | £0.00 No change |
| Colgate Multi Protect Toothpaste (75ml) | £5.00 | £6.00 | + £1.00 20% increase |
| | £5.00 | £6.00 | + £1.00 20% increase |
| Colgate Sensitive Instant Relief Repair & Prevent Toothpaste (75ml) | £3.80 | £3.80 | £0.00 No change |
| | £3.80 | £3.80 | £0.00 No change |
| Oral-B Gum & Enamel Repair Original Toothpaste (75ml) | £2.50 | £5.00 | + £2.50 100% increase |
| | £2.50 | £5.00 | + £2.50 100% increase |
| Colgate Sensitive Pro-Relief Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Colgate Nature IQ Enamel Repair Sensitive Toothpaste (75ml) | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| Arm & Hammer Enamel Care Sensitive Toothpaste (75ml) | £3.15 | £3.70 | + £0.55 17.5% increase |
| | £3.15 | £3.70 | + £0.55 17.5% increase |
| PARLA PRO High Gloss Whitening Sensitive Toothpaste Tabs with Vit B12 62 Tabs () | £11.55 | £11.55 | £0.00 No change |
| | £11.55 | £11.55 | £0.00 No change |
