| 14 Products | Oct 2023 | Oct 2024 | Change |
| Colgate Sensitive Multi Protection Toothpaste (75ml) | £2.00 | £2.50 | + £0.50 25% increase |
| | £2.00 | £2.50 | + £0.50 25% increase |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Colgate Multi Protect Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Oral-B Gum & Enamel Repair Original Toothpaste (75ml) | £4.38 | £4.50 | + £0.12 2.7% increase |
| | £4.38 | £4.50 | + £0.12 2.7% increase |
| Arm & Hammer Enamel Care Sensitive Toothpaste (75ml) | £3.50 | £3.50 | £0.00 No change |
| | £3.50 | £3.50 | £0.00 No change |
| Colgate Sensitive with Sensifoam Whitening Toothpaste (75ml) | £1.50 | £1.50 | £0.00 No change |
| | £1.50 | £1.50 | £0.00 No change |
| Macleans Whitening Toothpaste (100ml) | £1.30 | £1.30 | £0.00 No change |
| | £1.30 | £1.30 | £0.00 No change |
| Oral-B Sensitivity & Gum Calm Original Toothpaste (75ml) | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| Colgate Total Advanced Sensitive Care Toothpaste (75ml) | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| Colgate Sensitive with Sensifoam Whitening Toothpaste (125ml) | £1.99 | £1.99 | £0.00 No change |
| | £1.99 | £1.99 | £0.00 No change |
