| 14 Products | Oct 2023 | Oct 2024 | Change |
| Colgate Sensitive Instant Enamel Repair Toothpaste () | £4.50 | £2.40 | - £2.10 -46.7% decrease |
| | £4.50 | £2.40 | - £2.10 -46.7% decrease |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Colgate Multi Protect Toothpaste (75ml) | £4.50 | £4.50 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
| Colgate Sensitive Instant Relief Repair & Prevent Toothpaste (75ml) | £4.50 | £2.40 | - £2.10 -46.7% decrease |
| | £4.50 | £2.40 | - £2.10 -46.7% decrease |
| Oral-B Gum & Enamel Repair Original Toothpaste (75ml) | £4.50 | £5.00 | + £0.50 11.1% increase |
| | £4.50 | £5.00 | + £0.50 11.1% increase |
| Colgate Sensitive Pro-Relief Toothpaste (75ml) | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| Colgate Nature IQ Enamel Repair Sensitive Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Arm & Hammer Enamel Care Sensitive Toothpaste (75ml) | £3.50 | £3.50 | £0.00 No change |
| | £3.50 | £3.50 | £0.00 No change |
| Colgate Sensitive with Sensifoam Whitening Toothpaste (75ml) | £3.25 | £4.00 | + £0.75 23.1% increase |
| | £3.25 | £4.00 | + £0.75 23.1% increase |
| PARLA PRO High Gloss Whitening Sensitive Toothpaste Tabs with Vit B12 62 Tabs () | £11.00 | £11.00 | £0.00 No change |
| | £11.00 | £11.00 | £0.00 No change |
