| 14 Products | Feb 2024 | Feb 2025 | Change |
| Colgate Sensitive Instant Enamel Repair Toothpaste (75ml) | £2.40 | £2.40 | £0.00 No change |
| | £2.40 | £2.40 | £0.00 No change |
| Sensodyne Daily Care Gentle Whitening Toothpaste (75ml) | £2.50 | £2.75 | + £0.25 10% increase |
| | £2.50 | £2.75 | + £0.25 10% increase |
| Colgate Multi Protect Toothpaste (75ml) | £4.50 | £4.50 | £0.00 No change |
| | £4.50 | £4.50 | £0.00 No change |
| Colgate Sensitive Instant Relief Repair & Prevent Toothpaste (75ml) | £2.40 | £2.40 | £0.00 No change |
| | £2.40 | £2.40 | £0.00 No change |
| Oral-B Gum & Enamel Repair Original Toothpaste (75ml) | £4.50 | £2.50 | - £2.00 -44.4% decrease |
| | £4.50 | £2.50 | - £2.00 -44.4% decrease |
| Colgate Sensitive Pro-Relief Toothpaste (75ml) | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| Colgate Nature IQ Enamel Repair Sensitive Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Arm & Hammer Enamel Care Sensitive Toothpaste () | £3.50 | £3.50 | £0.00 No change |
| | £3.50 | £3.50 | £0.00 No change |
| Colgate Sensitive with Sensifoam Whitening Toothpaste (75ml) | £4.00 | £4.00 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| PARLA PRO High Gloss Whitening Sensitive Toothpaste Tabs with Vit B12 62 Tabs () | £11.00 | £11.00 | £0.00 No change |
| | £11.00 | £11.00 | £0.00 No change |
