| 100 Products | Apr 2024 | Apr 2025 | Change |
| Colgate Max White Crystal Whitening Toothpaste (125ml) | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| Colgate Max White Expert Whitening Toothpaste (75ml) | £14.00 | £14.00 | £0.00 No change |
| | £14.00 | £14.00 | £0.00 No change |
| Oral-B 3D White Luxe Glamorous White Whitening Toothpaste (75ml) | £3.75 | £3.75 | £0.00 No change |
| | £3.75 | £3.75 | £0.00 No change |
| Colgate Elixir Cool Detox Charcoal Toothpaste (80ml) | £9.00 | £9.00 | £0.00 No change |
| | £9.00 | £9.00 | £0.00 No change |
| Sensodyne Extra Fresh Daily Care Toothpaste (100ml) | £2.60 | £2.60 | £0.00 No change |
| | £2.60 | £2.60 | £0.00 No change |
| Colgate Kids Mild Mint Toothpaste 6-9 Years (75ml) | £1.75 | £1.75 | £0.00 No change |
| | £1.75 | £1.75 | £0.00 No change |
| Macleans Fresh Mint Toothpaste (100ml) | £1.20 | £1.20 | £0.00 No change |
| | £1.20 | £1.20 | £0.00 No change |
| Oral-B 3D Clinical Whitening Restore Power Fresh Toothpaste (70ml) | £15.30 | £15.30 | £0.00 No change |
| | £15.30 | £15.30 | £0.00 No change |
| Colgate Total Advanced Deep Clean Toothpaste (75ml) | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| Sensodyne Rapid Relief Sensitive Toothpaste (75ml) | £5.00 | £4.20 | - £0.80 -16% decrease |
| | £5.00 | £4.20 | - £0.80 -16% decrease |
