| 100 Products | Apr 2024 | Apr 2025 | Change |
| Colgate Max White Crystal Whitening Toothpaste (125ml) | £5.00 | £5.00 | £0.00 No change |
| | £5.00 | £5.00 | £0.00 No change |
| Arm & Hammer Fresh Coconut Mint Toothpaste Puppy () | £7.99 | £7.99 | £0.00 No change |
| | £7.99 | £7.99 | £0.00 No change |
| Colgate Max White Expert Whitening Toothpaste (75ml) | £12.00 | £12.00 | £0.00 No change |
| | £12.00 | £12.00 | £0.00 No change |
| Colgate Deep Clean Whitening Toothpaste (75ml) | £2.00 | £3.00 | + £1.00 50% increase |
| | £2.00 | £3.00 | + £1.00 50% increase |
| Oral-B 3D White Luxe Glamorous White Whitening Toothpaste (75ml) | £3.75 | £5.00 | + £1.25 33.3% increase |
| | £3.75 | £5.00 | + £1.25 33.3% increase |
| Sensodyne Rapid Relief Extra Fresh Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Oral-B Pro-Expert Sensitive & Gentle Whitening Toothpaste (75ml) | £3.80 | £3.50 | - £0.30 -7.9% decrease |
| | £3.80 | £3.50 | - £0.30 -7.9% decrease |
| Colgate Elixir Cool Detox Charcoal Toothpaste (80ml) | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| Oral-B 3D Clinical Whitening Restore Power Fresh Toothpaste (70ml) | £8.00 | £16.00 | + £8.00 100% increase |
| | £8.00 | £16.00 | + £8.00 100% increase |
| Sensodyne toothpaste pronamel multi action (75ml) | £2.25 | £2.25 | £0.00 No change |
| | £2.25 | £2.25 | £0.00 No change |
