| 20 Products | Feb 2024 | Feb 2025 | Change |
| Colgate Kids Mild Mint Toothpaste 6-9 Years (75ml) | £1.50 | £1.50 | £0.00 No change |
| | £1.50 | £1.50 | £0.00 No change |
| Colgate Max White One Whitening Toothpaste (75ml) | £2.75 | £3.00 | + £0.25 9.1% increase |
| | £2.75 | £3.00 | + £0.25 9.1% increase |
| Colgate Sensitive Instant Enamel Repair Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Colgate Triple Action Toothpaste (100ml) | £1.25 | £1.25 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| Colgate Total Original Toothpaste (100ml) | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| Sensodyne Mild Mint Sensitive Toothpaste (75ml) | £2.50 | £2.50 | £0.00 No change |
| | £2.50 | £2.50 | £0.00 No change |
| Oral-B Complete Plus Extra White Cool Mint Toothpaste (75ml) | £1.20 | £1.20 | £0.00 No change |
| | £1.20 | £1.20 | £0.00 No change |
| Oral-B Pro-Expert Professional Protection Clean Mint Toothpaste (75ml) | £2.30 | £2.30 | £0.00 No change |
| | £2.30 | £2.30 | £0.00 No change |
| Colgate Total Original Travel Size Toothpaste (20ml) | £0.75 | £0.75 | £0.00 No change |
| | £0.75 | £0.75 | £0.00 No change |
| Colgate Sensitive with Sensifoam Whitening Toothpaste (75ml) | £2.00 | £2.50 | + £0.50 25% increase |
| | £2.00 | £2.50 | + £0.50 25% increase |
