"This is not suitable for small kittens who need non clumping litter"
"This is the first time we used this brand of Non-Clumping cat litter; for almost 2 years we used different brands of non-clumping cat litter"
"I love the way the blue pieces turn green when wet to indicate that the litter needs changing"
"I think you need to buck your ideas up and start listening to your customers"