"This is a lovely shade had so many compliments turned my dull brown hair very vibrant rose violet"

"Love the colour on this managed to hold so well on my really dark hair and left it feeling really nourished and shiny! Definately buying again"

"This product is one of the best hair dye at home kits I have ever used!! Brilliant colour no harsh smell and brilliant results :)"

"This is the first time I decided to dye my hair with a bold new colour"