"I love the idea of being organic and having natural ingredients but I am not sure it is effective enough" 
 "I love the fact that the ingredients are all natural it is much better than using ingredients I have never heard of that are manufactured" 
 "Very pleased with the clean teeth but can't say they are any whiter than before I started using it I'm afraid" 
 "The taste is lovely and long lasting keeps breath fresh for a long time after brushing"