"The taste is great even though there is a slight bi carb like flavour but the texture gets you over that as the gentle scrub takes effect"

"I think the packaging is stylish and looks expensive and 'clinical' giving them impression it may achieve good results"

"This is definitely working! My teeth are a couple of shades whiter which is great after lots of wine and coffee over Christmas"

"The taste is pleasant - for a toothpaste - and I think I can even notice a small difference in colour"