"I found this strange to start with - it doesn't foam like my normal toothpaste so I assumed it was going to be rubbish but was pleasantly surprised"
"Very expensive but the only toothpaste I've found that I'm not allergic to - so worth a try if you've developed allergies to other toothpasteds"
"This is ideal if you are looking for a kinder way to clean your teeth"
"Very gentle toothpaste which leaves teeth shiny and gums looking healthier"