"This is definitely an intense purple shampoo! You can see the violet and blue pigments shimmering - I was mesmerized at first"

"I love this product! It has completely taken all my brassy color out of my hair and made it a cooler blonde"

"This is very helpful to get rid of the bronze colour of the hair after dying"

"This is amazing my bleached hair was looking orangey and this Shampoo has brought back the colour and nice blonde highlights in my balayage"