"This is a family favourite and fantastic bread but please Sainsbury listen to your customers and make it available to buy sliced online"

"This is great bread but it is ludicrous that online shopping won't allow this bread to be sliced"

"This is quite the nicest bread I have ever eaten! If I couldn't have it I would rather starve than have a substitute! Thank"

"I think this is probably trying to mislead people into thinking it's a healthier wholegrain bread and will definitely sell better because of that"