“This is a great purple shampoo that tones your hair and leaves it with a silvery and non yellow finish! It also doesn't dry your hair out which is great for regular use”
“This product is a must have for all blondes! After a year of having to colour my hair due to the hairdressers being closed my hair had some brassy tones”
“This is really good for getting the yellow tones out of bleached hair and really nourishing for damaged bleached hair my daughter swears by this it's absolutely fantastic and really good price I would definitely recommend this to anyone with bleached hair”
“I love provoke as it's an easy and affordable way to maintain my blonde highlights”
“I love using this conditioner alongside my shampoo it really helped keep my hair hydrated soft and shiny also helps keep the blonde color nice vibrant and does not dull it or any ”
“I love that they are keratin based so I can get a a super sleek look without having to pay a huge amount at the hairdressers”
“This product is essential for anyone with blonde hair to keep it light and ashy and away from the harsh yellow! Use once a week to keep fresh!”
“Love this shampoo as it subtly tones down yellow tones in my & hair extensions without turning it blue or purple ! Doesn't leave hair feeling dry or damaged”
