“This is a great purple shampoo that tones your hair and leaves it with a silvery and non yellow finish! It also doesn't dry your hair out which is great for regular use”
“This product is a must have for all blondes! After a year of having to colour my hair due to the hairdressers being closed my hair had some brassy tones”
“This is really good for getting the yellow tones out of bleached hair and really nourishing for damaged bleached hair my daughter swears by this it's absolutely fantastic and really good price I would definitely recommend this to anyone with bleached hair”
“I love provoke as it's an easy and affordable way to maintain my blonde highlights”