Provoke
Platinum Effect Shampoo
200ml

Where To Buy

£3.99
£2.00 per 100ml
£3.99
£2.00 per 100ml
£6.00
£3.00 per 100ml
The prices shown above are available online and may not reflect in store.

Sizes

Provoke Go Icy Shampoo
Cheapest
£2.69
200ml
£3.99
£2.00 per 100ml

Good to know

  • Light to Medium Blonde & Silvers
  • Against Animal Testing
  • Before: Brassy, Dull, Frizzy hair
  • After: Icy tone, Bright, Smooth hair
  • Go 2 shades lighter for an icy platinum look in just 1 wash*
  • Most intensive formulation with triple toning technology
  • Cool down warmer brassy tones for an extra light colour
  • Enriched with keratin to deeply hydrate
  • Leaves hair beautifully healthy & shiny
  • Lightening & toning intensity may vary depending on hair colour, condition and frequency of usage

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