Provoke
Go Icy Shampoo

Where To Buy

£2.69
£4.23
The prices shown above are available online and may not reflect in store.

Good to know

  • Go 2 shades lighter for an icy platinum look in just 1 wash
  • Most intensive formulation yet with triple toning technology
  • Formula cools down warmer brassy tones for extra light colour
  • Advanced formula enriched with keratin for deep hydration
  • Leaves hair beautifully healthy and shiny

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