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L'Oreal
Paris Preference Vivids Colorista Permanent Gel Hair Dye Deep Black 2.01
273g
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Where To Buy
Boots
£7.00
£2.56 per 100g
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Amazon
£7.00
£2.56 per 100g
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Tesco
£9.00
£3.30 per 100g
2 FOR £12
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Sainsbury's
£9.00
£3.30 per 100g
2 FOR £12
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Ebay
£12.65
£11.39
£4.63 per 100g
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The prices shown above are available online and may not reflect in store.
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Lowest
£5.99
Usually
£8.99
£7.00
Supermarket Alternatives
Superdrug
Colour For Men Dark Brown Black 4.0
£5.49
Good to know
Preference Vivids provides up to 3X shinier hair and a luminous colour result.
Preference Vivids comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative.
Preference Vivids holds for up to 8 weeks*.
Preference Vivids is available in 14 shimmering shades.
Do a 48-hour patch test before use.
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Reviews
4.5
630 reviews from 5 shops
5
4
3
2
1
"I love it very much for its natural look and lively colour"
"This is a very good black hair dye that is true to shade on the box"
"I would definitely recommend this product to friends and family"
"I love that it doesn't really smell"
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