L'Oreal
Paris Preference Vivids Colorista Hair Dye Magnetic Plum 3.16

Where To Buy

£7.00
£9.00
2 FOR £12
£12.65 £11.39
The prices shown above are available online and may not reflect in store.

Today's Price

Lowest
£5.99
Usually
£8.99
£7.00

Supermarket Alternatives

Colour For Men Medium Brown 5.0
£5.49

Good to know

  • L'Oreal Paris Preference Vivids provides long-lasting, high-intensity hair colour
  • Inspired by the crazy magnetic neon purple lights that invade the night clubs in Pigalle
  • Up to 2X shinier hair and a luminous colour result
  • Comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative
  • 14 shimmering shades
  • High-intensity, bold colour with radiance that holds for up to 8 weeks
  • Preference Liquid Gel technology with dyes selected by colour experts
  • Up to 3X shinier hair
  • Be colour safe and always do your 48-hour patch test
  • Reference 9 Level Lift Extreme Platinum Bleach.

Reviews

4.4
605 reviews from 3 shops
5
4
3
2
1
"Love this plum vibrant vivid colour"
"I think this might be my new color for ever"
"I love the colour and the way my hair feels"
"Love this hair colour and it is really vibrant in the sun"

Review this product

Share your thoughts with other customers

More From L'Oreal

L'Oreal
Paris Preference Vivids Colorista Permanent Gel Hair Dye Cherry Red 5.66
594
£7.00
L'Oreal
Paris Preference Vivids Colorista Permanent Gel Hair Dye Deep Black 2.01
630
£7.00
£2.56 per 100g
L'Oreal
Paris Preference Vivids Colorista Gel Hair Dye Smokey Grey 9.11 Long-Lasting High-Intensity Hair Colour
634
£5.99
L'Oreal
Paris Preference Vivids Colorista Permanent Gel Hair Dye Blue Black 1.102
636
£7.00
£2.56 per 100g
L'Oreal
Paris Preference Vivids Colorista Permanent Gel Hair Dye Silver Grey 10.11 Long-Lasting High-Intensity Hair Colour
677
£5.99
£2.19 per 100g
L'Oreal
Paris Preference Vivids Colorista Permanent Gel Hair Dye Bright Red 8.624
724
£5.99
£2.19 per 100g
L'Oreal
Paris Preference Vivids Colorista Hair Dye Mocha 5.23 Permanent Gel
587
£7.00
L'Oreal
Paris Preference Vivids Colorista Permanent Hair Dye Copper 7.43 Long-Lasting Gel
607
£5.99
L'Oreal
Paris Preference Vivids Colorista Permanent Hair Dye Rose Gold 9.214
608
£5.99
L'Oreal
Paris Preference Vivids Colorista Hair Dye Electric Mango 7.46 Permanent Gel Hair Colour
649
£7.00
£2.56 per 100g