L'Oreal
Paris Preference Vivids Colorista Permanent Gel Hair Dye Silver Grey 10.11 Long-Lasting High-Intensity Hair Colour
273g

Where To Buy

£5.99
£2.19 per 100g
£7.00
£2.56 per 100g
£9.00
£3.30 per 100g
2 FOR £12
£9.00
£3.30 per 100g
2 FOR £12
£9.00
£3.30 per 100g
2 FOR £12
£12.65 £11.39
£4.63 per 100g
The prices shown above are available online and may not reflect in store.

Today's Price

Lowest
£5.99
Usually
£8.99
Highest
£11.39
£5.99

Supermarket Alternatives

Performance Permanent Hair Dye Midnight Blue 2.8
£5.49

Good to know

  • Preference Vivids provides up to 3X shinier hair and a luminous colour result
  • Silver Grey colour inspired by the magnetic silver night life in Soho
  • Preference Vivids comes with a Shine Protect conditioner enriched with UV filter and Vitamin E Derivative
  • Colour holds for up to 8 weeks*
  • Always do 48-hour patch test before use
  • 14 shimmering shades available

Reviews

4.4
677 reviews from 6 shops
5
4
3
2
1
"I love having the grey silver look for my hair and this is just perfect"
"Very disappointed as I thought this would work for some reason afyer following instructions to the tee"
"I love that L'Oréal have expanded their range of colours to include hues that aren't quite the mainstream"
"This is a very pleasant product to use"

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