L'Oreal
Paris Preference Vivids Colorista Permanent Gel Hair Dye Cherry Red 5.66

Where To Buy

£7.00
£9.00
2 FOR £12
The prices shown above are available online and may not reflect in store.

Today's Price

Lowest
£5.99
Usually
£8.99
£7.00

Supermarket Alternatives

Colour For Men Medium Brown 5.0
£5.49

Good to know

  • Preference Vivids provides high-intensity, bold colour with radiance that holds for up to 8 weeks.
  • Preference Liquid Gel technology with dyes selected by colour experts for up to 3X shinier hair and a luminous colour result.
  • Comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of coloured hair for up to 8 weeks.
  • Always do a 48-hour patch test before use.
  • Cover shoulders with a towel and put on gloves before applying colour.
  • Part hair into small, even sections and apply the colour.
  • Refer to instructions for development time.
  • Apply conditioner and then rinse thoroughly.

Reviews

4.5
594 reviews from 2 shops
5
4
3
2
1
"This is my first time using this colour and I absolutely love it! I have thick hair so bought 2 boxes to ensure good coverage"
"This is my go to Colour to dye my hair it's amazing love love love it"
"I would definitely use this colour again"

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