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L'Oreal
Paris Preference Vivids Colorista Permanent Gel Hair Dye Cherry Red 5.66
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Where To Buy
Superdrug
£8.99
2 FOR £12
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Tesco
£9.00
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Ebay
£12.65
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The prices shown above are available online and may not reflect in store.
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Usually
£7.00
Highest
£12.65
£8.99
Supermarket Alternatives
Superdrug
Performance Permanent Hair Dye Silver 11.1
£5.49
Good to know
Preference Vivids provides high-intensity, bold colour with radiance that holds for up to 8 weeks.
Preference Liquid Gel technology with dyes selected by colour experts for up to 3X shinier hair and a luminous colour result.
Comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of coloured hair for up to 8 weeks.
Always do a 48-hour patch test before use.
Cover shoulders with a towel and put on gloves before applying colour.
Part hair into small, even sections and apply the colour.
Refer to instructions for development time.
Apply conditioner and then rinse thoroughly.
see more
Reviews
4.5
543 reviews from 3 shops
5
4
3
2
1
"This is my first time using this colour and I absolutely love it! I have thick hair so bought 2 boxes to ensure good coverage"
"This is my go to Colour to dye my hair it's amazing love love love it"
"I would definitely use this colour again"
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