L'Oreal
Paris Preference Vivids Colorista Gel Hair Dye Smokey Grey 9.11 Long-Lasting High-Intensity Hair Colour

Where To Buy

£5.99
£6.99
£7.00
£7.00
£9.00
2 FOR £12
£9.00
2 FOR £12
The prices shown above are available online and may not reflect in store.

Today's Price

Lowest
£5.99
Usually
£8.99
£5.99

Supermarket Alternatives

Performance Permanent Hair Dye Midnight Blue 2.8
£5.49

Good to know

  • Preference Vivids provides up to 3X shinier hair and a luminous colour result
  • Preference Vivids comes with a Shine Protect conditioner enriched with UV filter and Vitamin E Derivative
  • Smokey Grey colour inspired by eleven unique and high-tech houses of Camden Town
  • Always do 48-hour patch test before use
  • 14 shimmering shades available
  • High-intensity, bold colour with radiance that holds for up to 8 weeks*
  • Instrumental Test*

Reviews

4.5
634 reviews from 6 shops
5
4
3
2
1
"I love the colours in this range! Very straightforward instructions and easy to apply"
"I will definitely be adding this to my favourites and it will be a regular repurchase"
"I will definitely be using this in the future"
"Very easy to use but quite a strong smell"

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